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Tristan Loloum is a social anthropologist, SNF posdoctoral research associate at Durham University (United Kingdom). His research tackles the politics of tourism and cultural heritage in a variety of contexts (Brazil, Switzerland, United Kingdom, France). After studying the social and institutional transformations induced by tourism development in the Brazilian Northeast, he is currently working on the public relations strategies implemented by large energy corporations through “industrial tourism” and cultural sponsorship. He is also involved in applied research projects exploring the role of wine tourism and heritage in the construction of “terroirs” and regional identities.
The article deals with the long-term evolution of social relationships in tourism contexts. Based on the socio-historical study of a seaside resort in North-East Brazil and the interactions between pioneering tourism entrepreneurs ...